When you are sharing information with or trying to persuade a group of people, you may think your words are enough. But did you know the average person only remembers about 30 percent of what they hear?public speaking

That means, only about one-third of what you tell people sinks in. How can you improve that percentage? Well, our minds will remember about half of what we see AND hear. That means using visual aids can enhance your public speaking and help your audience retain what you share with them.

Visual aids are nothing new, and speakers have known for generations that using them can help keep an audience engaged and improve their talks. And while visual aids are great for enhancing your speech, it is crucial you use them well and appropriately. Here are six quick tips for using visual aids well to improve your public speaking opportunities.

#1. Don’t Talk to the Screen

You have all seen this. Presenters turn and look at the screen while they are talking instead of out at the audience. Never turn your back on the audience! The screen is there for them, not you. If you need a reminder of what is on the screen, then you have not practiced your speech enough. And please, for the love of all that is good in the world, do NOT read word for word what is on the screen!

#2. Less is More

The visual aid is there to help clarify information, solidify a point, or add interest to your talk. Whatever is on the screen, it should be concise and straightforward. A screen full of words is not enhancing your talk; it is distracting your audience from what you are saying. Make sure the aide matches your purpose.

#3. Practice Using Your Aids

When you are practicing your speech, be sure your visual aids are a part of that rehearsal. You should be able to handle your aides without causing you to lose your place in your talk, and you should know what is on the screen at all times without having to look at it.

#4. Have a Back-Up Plan

If your visual aids require the use of technology, make sure you have a Plan B in case of technological problems. Will your presentation work if your visual aids are not available? Do you have spare adapters, connectors, etc. in case yours don’t work with the equipment provided?

#5. Handouts Can Be Helpful

If you are sharing a lot of information, your audience may want to take notes. Handouts can help with this goal. Give them a handout that is partially complete, so they can listen and be able to fill in the holes while you are talking. Be sure to give them copies of any complicated information you share, such as charts or graphs.

#6. Be Sure Everyone Can See

If you plan on using visual aids of any kind, it is essential that it matches the space so the whole audience will be able to see. If you are in a small room, a flip chart or poster may be the right choice, but if you are addressing a large group in an immense space, these will not work. Be sure you know your venue before you select your aids so you can ensure all will see it.

Final Thoughts

Using visual aids is a fantastic way to add interest, emphasis, or impact to your presentation, but used incorrectly, visual aids can detract for your words. Using these six tips can help you use visual aids smartly and improve your next public speech.

Judi Moreo is the author of the award-winning book, “You Are More Than Enough: Every Woman’s Guide to Purpose, Passion, and Power.” She is a motivational speaker, self esteem strategist, and customer service trainer. She can be reached at (702) 283-4567 or judi@judimoreo.com.