By Judi Moreo

If you’re reading this, chances are you might have met with some form of failure at one time or another. I know it burns. I know it stings. I know that if given a chance, you’d rather not deal with it and focus more on enjoying the benefits of success.

Who wouldn’t? That’s how most people would respond but understand that failure is not what you think it is. Most people believe failure holds them back from achieving success.

Successful people think differently. They understand failure can help them succeed. They are more motivated by gain than intimidated by fear. What does this mean? First, failure means pain. It is difficult to deal with pain. It can be physical pain, which is fairly rare, but possible. Usually, it is a mental and emotional pain.

There’s nothing more painful than thinking you’ve invested a tremendous amount of time, effort, emotional energy, focus, and willpower on something that didn’t pan out.

There’s also social pain because people knew you were working on something and now you have nothing to show for it. You feel like a fool. They may not be pointing fingers at you, but it doesn’t make the pain go away. We want to impress people we love and respect.

Failure means pain and instead of running away from that reality, successful people understand it means one thing and one thing alone. Since failure can be painful on so many levels, this means they have to work on the project with the urgency it deserves.

This is not playtime. This is not a joke. It’s not a hobby. It’s not something you do because you have nothing else better to do. It’s real. It demands respect and focus. Successful people acknowledge it will involve pain.

Therefore, before they jump in, they get a full understanding of the risks and consequences involved. They don’t shy away from these. They don’t disregard the risk of bankruptcy. They don’t brush the possibility of fiascoes under the rug.

They look at them. They see the fear monster. They acknowledge it for what it is, and they look at what they stand to gain. Then, there’s the calculated risk that comes out of it.

It’s the pain that keeps them honest. It’s the prospect of losing that keeps their attention focused. This is how you make failure work for you instead of wasting a tremendous amount of time, effort, and emotional energy by running away from it, making excuses for it, ducking it, and so on.

You understand that failure means pain, and this triggers you to step up your game. Use the pain of failure to motivate you. Get the motivation you need to stay focused long enough to achieve victory.

Victory will not happen tomorrow. Victory requires putting in the work, focus, and sacrifice day after day, week after week, month after month, and year after year. And you can do it. You are more than enough!

Judi Moreo is the Ultimate Achievement Coach.  In addition, she is an author, an artist, a hypnotherapist, an NLP practitioner, and a television show host of “What’s Your Story?” on the WWDB-TV Network on Roku. If you would like to contact Judi, you may do so at judi@judimoreo.com