Are You Managing The Creative Process?

Managing the creative and innovative process is critical to ensuring success and fostering an environment that supports and encourages creativity. There can be no double standards. It means putting into place standards and practices that support this culture and making sure that everyone within the organization follows them on a daily basis. It also means that any new hires are informed and understand that creativity and innovation are essential to the growth and future success of your business (and that creativity and innovation are expected of them).